Why Subscribe?

AI is everywhere. Judgment is scarce.

Trusted by leaders at Pixar, JPMorgan, Visa, Merck, Harvard, churches, nonprofits, and dozens of universities.

Everyone has the tools now. What’s rare is knowing what to hand to AI, what to keep in your own hands, and how to bring your team along without your people quietly checking out.

That’s what Leadership in Change is about: Adopting AI without outsourcing your judgment to it.

Two posts a week, Monday and Thursday, for leaders at small and mid-sized businesses and nonprofits.

Free Subscribers get

• Both weekly posts, Monday and Thursday

• The AI Leadership Compass, a short assessment that shows you where you stand and what to build first

• Full archive access

Premium Subscribers ($49/year) get

Everything in Free, plus:

• The Premium Hub, where the frameworks, templates, and tools live

• The Gold Skill of the Month, a ready-to-use Claude skill I build and hand you every month

• Premium Q&A, where you send me your real AI questions and get a straight answer within 48 hours

• Half off every AI Judgment Workshop, $49 instead of $99, every cohort

Executive — $299/year

Everything in Premium, plus:

• Every AI Judgment Workshop, free

• Full Cozora access, live weekly sessions with the people building AI right now ($720 value)

• One Strategy Intensive with me, ninety minutes, one-on-one, on your specific situation ($750 value)

Whatever you pay at any tier credits toward a 90-Day Judgment Engagement if you ever go deeper. No wrong door.

Upgrade Today

About Me

I’m Joel Salinas, AI leadership coach and strategist.

I founded Leadership in Change because I kept watching smart leaders feel paralyzed by AI. They didn’t need more tools. They needed a framework for thinking clearly about which tools matter and why.

I’m the co-founder of Cozora, the co-founder of Newsletter Compass, and I coach executives 1-on-1, along with custom AI builds for their companies. I also have a passion for humanitarian work and lead growth marketing at World Relief, a global humanitarian organization.

Joel

Written by a human, for humans.