Why Subscribe?
AI is everywhere. Judgment is scarce.
We all have the same tools now. That happened fast, and it happened to everybody at once, the way electricity eventually reached every building on the street. Having it in the building was never what made the difference. What we decided to do with it was.
So the hard part isn’t access any more. It’s working out what to hand to AI, what to keep in our own hands, and how to bring a team along without everybody nodding in the meeting and changing nothing after it.
That’s what Leadership in Change is about: adopting AI without outsourcing your judgment to it.
Two posts a week, Monday and Thursday, written for founders and leaders, whether you run a team or a company of one.
Read by more than 9,000 leaders, including people at Pixar, JPMorgan, Visa, Merck, and Harvard, plus churches, nonprofits, and dozens of universities.
Free Subscribers get
Both weekly posts, Monday and Thursday
The AI Leadership Compass, a short assessment that shows you where you stand and what to build first
Full archive access to free posts
Premium Subscribers ($49/year) get
Everything in Free above, PLUS:
The Leader’s AI Skills Course. Twenty-five skills you set up around your role and run on your own real work, sorted into six modules: Decide, Lead people, Know your market, Communicate, Know yourself and Market. Use any skill on its own, or follow the Course start to finish and earn a Certificate of Completion. Built for Claude, and it works in ChatGPT and Gemini too. More skills are added over the coming year.
Premium Q&A. Unlimited questions, answered by me in 24 to 48 hours.
Both field guides, free. Leading with Claude (51 pages) and the NotebookLM Leaders Playbook (36 pages).
Every paid post and everything that comes with it, including the PDFs, ebooks and working AI tools, all in the Premium Hub.
Cozora at half price, the Claude skill library built with 50+ of the top Substack AI creators.
Wondering what is inside the Skills Course? Take a look…
Executive — $299/year
Everything in Premium, plus:
Full Cozora access, every skill and every skills journey, included.
A free 90-minute session with me, one-on-one, on your specific situation.
Working together
Here’s the thing. Everything above is the newsletter. This part isn’t.
I take three diagnostic calls a month, and I work with four clients at a time.
It’s 30 minutes, free. We work out what you’re actually trying to get to, where your biggest hurdles sit, what your low-hanging fruit is, and how that lines up with what I’ve been seeing elsewhere. Then I tell you the first move I'd make. Afterward I send you an outline of how I'd work on your biggest pain points, so you can decide on your own time.
We’re not going to fix any of your problems in 30 minutes, so it truly is what I’m saying it is. It’s a diagnostic. If you want to take it and go solve the thing yourself, you’re more than welcome to.
If you’ve got expertise and experience and you want to boost that with AI so you can keep making an impact over the next decade or two, that’s who I’m helping. If you’re looking to replace a whole workforce with AI, or have AI do 100% of your thinking, that’s not me.
Joel
Written by a human, for humans.
