The laptop-closing moment worked because the writer's question wasn't about AI at all. She was asking whether her own craft was being scraped to replace her, which forty slides on tokens and prompts couldn't touch. The awkward person isn't being difficult, they're naming the trust gap the deck was built to skip past.
Awesome article, Joel. This is similar to what I’m seeing on the marketing side. AI doesn’t create process problems, it just makes them impossible to ignore.
The laptop-closing bit is the whole piece.
Every AI rollout has someone waiting to say the awkward thing everyone else is politely avoiding.
Usually that person’s more useful than the deck.
Thank you, Daniel!
The laptop-closing moment worked because the writer's question wasn't about AI at all. She was asking whether her own craft was being scraped to replace her, which forty slides on tokens and prompts couldn't touch. The awkward person isn't being difficult, they're naming the trust gap the deck was built to skip past.
The Synthesis, that’s exactly it, it was a deeply personal question
Give people permission to voice their concerns and then actually respond to them.
Exactly
When we lead with trust, successs takes care of itself. Making trust a priority now, especially with all the ai automated everything, is key!
I knew you’d agree, my friend!
The person hardest to convince is usually the one paying the most attention.
So true!
Awesome article, Joel. This is similar to what I’m seeing on the marketing side. AI doesn’t create process problems, it just makes them impossible to ignore.
Thank you, Emily!
With all the different LLMs and things to get lost in, guides like this one are key! Great piece, Joel.
Thank you!! I truly appreciate that