Thanks for this article! It's one of the most insightful articles I've read on Substack this week. I knew almost nothing about AEO and this felt like the perfect intro.
The moment the usual answer didn't come must have been a proper jolt: you build one route in, then someone turns up through a door you never knew was there. It makes me want to go back and ask every recent enquiry the same question, just to see what surfaces. Have any others given you the same answer since?
This feels much closer to PR than SEO. It’s not just what you say about yourself anymore. It’s what the rest of the internet keeps saying about you.
Thanks for this article! It's one of the most insightful articles I've read on Substack this week. I knew almost nothing about AEO and this felt like the perfect intro.
I received very interesting feedback by using your prompts and applying to my newsletter as a business! Great stuff!
Glad to hear, my friend!
I like the way you always explain why and pose key questions to think about. Thank you. How about Reddit? I’d love to know what you do there?
I only comb Reddit for topics of discussion but don’t post there. With Reddit it comes down to being in conversations, commenting, adding thoughts
Interesting! thought this was called Generative Engine Optimization
Yeah, the second way it is known, they are the same
Really useful here with the 3 prompt test. Nice one, Joel.
Thank you @Hodman | How To Build With AI ! Glad to hear
The moment the usual answer didn't come must have been a proper jolt: you build one route in, then someone turns up through a door you never knew was there. It makes me want to go back and ask every recent enquiry the same question, just to see what surfaces. Have any others given you the same answer since?
People have found because AI pointed them towards some of my LinkedIn posts, which was pretty interesting since my impressions are terrible, haha.
That 90% third-party stat is the real wake-up call.
Most teams waste months tweaking their own site copy when the AI is mostly paying attention to what everyone else is saying about them.
I know! I was shocked by that
Being recommended will matter more than being ranked.
and does so with humans just as well ;)
Great insights! We're spending years learning how to rank on search engines while AI is increasingly deciding who gets recommended in the first place.
Thanks for sharing, William! I appreciate you