Thank you so much Joel for giving me this opportunity to share my experiences and learning building these Agents that simplify my written and video content pipelines.
What a great read this one! Initially, even I was surprised, to understand the bandwidth of Dheeraj's content creation given he has a FT job. But then when we spoke for the first time, he outlined how smartly runs it with a system in place. So much to learn! 🚀
Thank you so much, Raghav. Yes, this kinda AI team has given me wings to operate in a way that I want to, and and the pattern can be followed by anyone looking to scale themselves. It's just that you will be busy more. Haha.
Love to see this. I'm curious what actual tools Dheeraj is using to invoke his agents. With Notion's new agents system, I've actually started to "specialize down" on a few different types of agents (I've always had the "Editor" agent for my writing, but I want to build out a "Research" one and separate out the writing from the editor as well). I know I can accomplish this with my Notion system that I've built, but I would be curious to see what systems/tools/processes Dheeraj has built so he's not copying/pasting inputs and outputs across tabs.
Broadly speaking, this also gets to the heart of where we are at in 2026: if you're a white collar worker, start acting and thinking like an executive. Would an executive write the entire article? No, the executive would share some broad thoughts, vision, ideas, voice notes, memos, snippets or fragments of ideas, and ask their research to see what else is out there. Would the executive publish to a variety of channels and mediums? No, they would take the initial output, review it before it goes out there with their name on it, provide feedback on what needs to improve, and once that feedback is incorporated, they would "approve" posting.
The more and more people start to realize that they have an army of specialists at their fingertips, the more they can elevate themselves from the admin and operational toil that they find themselves in constantly.
Hey Raj, excellent points.. and that’s exactly the process that I follow as you mentioned in the second paragraph.. just provide high level ideas, concepts and inputs and my contentOS that I call PubflowOS starts to work through 9 pipeline stages including the HITL at necessary steps to produce the final outcome.. this is the system that orchestrates these agents based the need ar hand right from concept to hero image or article or thumbnail of yt video.. the system gives me ability to operate them via CLI or UI.. all this is built on Claude Code.. inputs points are many including concept, draft, research paper, course outline etc and so as the output types like article, video transcripts , lesson , visuals etc.. that’s more like a virtual interface to my AI employees 😂
That's awesome. About 2 months ago I took the time to build something similar in Notion and it's incredible how helpful it has been in both organizing my scatterbrain thoughts and ideas. But also, and perhaps more importantly it reduced the pressure that I felt whenever I would open up the canvas to a blank cursor. And that’s what has really sustained my writing.
I often tell my team and the people I mentor at Google to develop systems around them. And it’s funny that it took me such a long time to do the same in my personal life. But it’s paid off handsomely.
You're right Joel; might just need to frame this all up in a new post!
That's great Raj, Notion AI is powerful as well. I wanted to first go all in with it but then later got my soul addicted to Claude Code and hence build my entire pipeline around it. Love to learn from your system anyways though.
@Natalia Bochan you can build them as Agents I will say. Skills can be built on top of them and agents can be called with Skills. I have provided the foundation for creating such agents and also shared 4-5 of my agents build logs in the series starting here https://genaiunplugged.substack.com/p/build-research-ai-agents-automation-claude-code
This is a smart frame because it moves AI out of the “magic helper” bucket and into actual workflow design.
The part that stands out most is not the tools. It is the management mindset. Briefing, specialization, review, and quality gates are what keep this from turning into polished slop. Treating AI like a vending machine gets you vending machine results. Treating it like a role-based system gets you leverage.
I also think the strongest hidden point here is multiplication. One idea should not live one life. It should adapt across formats, audiences, and channels without turning into copy-paste mush.
Good piece. Practical, usable, and pointed at the part most people still miss.
Yeah, it's more like one of those principles we used to follow, like single responsibility in terms of coding or software engineering. I think a similar thing applies to the agents as well, and they operate in a more focused manner and and then there should be an orchestration in place around it. Thank you, Joel, for letting me share this with everyone here.
Thank you so much Joel for giving me this opportunity to share my experiences and learning building these Agents that simplify my written and video content pipelines.
What a great read this one! Initially, even I was surprised, to understand the bandwidth of Dheeraj's content creation given he has a FT job. But then when we spoke for the first time, he outlined how smartly runs it with a system in place. So much to learn! 🚀
Yes!! I’ve learned much here
Thank you so much, Raghav. Yes, this kinda AI team has given me wings to operate in a way that I want to, and and the pattern can be followed by anyone looking to scale themselves. It's just that you will be busy more. Haha.
Love to see this. I'm curious what actual tools Dheeraj is using to invoke his agents. With Notion's new agents system, I've actually started to "specialize down" on a few different types of agents (I've always had the "Editor" agent for my writing, but I want to build out a "Research" one and separate out the writing from the editor as well). I know I can accomplish this with my Notion system that I've built, but I would be curious to see what systems/tools/processes Dheeraj has built so he's not copying/pasting inputs and outputs across tabs.
Broadly speaking, this also gets to the heart of where we are at in 2026: if you're a white collar worker, start acting and thinking like an executive. Would an executive write the entire article? No, the executive would share some broad thoughts, vision, ideas, voice notes, memos, snippets or fragments of ideas, and ask their research to see what else is out there. Would the executive publish to a variety of channels and mediums? No, they would take the initial output, review it before it goes out there with their name on it, provide feedback on what needs to improve, and once that feedback is incorporated, they would "approve" posting.
The more and more people start to realize that they have an army of specialists at their fingertips, the more they can elevate themselves from the admin and operational toil that they find themselves in constantly.
Hey Raj, excellent points.. and that’s exactly the process that I follow as you mentioned in the second paragraph.. just provide high level ideas, concepts and inputs and my contentOS that I call PubflowOS starts to work through 9 pipeline stages including the HITL at necessary steps to produce the final outcome.. this is the system that orchestrates these agents based the need ar hand right from concept to hero image or article or thumbnail of yt video.. the system gives me ability to operate them via CLI or UI.. all this is built on Claude Code.. inputs points are many including concept, draft, research paper, course outline etc and so as the output types like article, video transcripts , lesson , visuals etc.. that’s more like a virtual interface to my AI employees 😂
Loved how thoroughly you broke this down!! This would make an excellent article, @Raj
That's awesome. About 2 months ago I took the time to build something similar in Notion and it's incredible how helpful it has been in both organizing my scatterbrain thoughts and ideas. But also, and perhaps more importantly it reduced the pressure that I felt whenever I would open up the canvas to a blank cursor. And that’s what has really sustained my writing.
I often tell my team and the people I mentor at Google to develop systems around them. And it’s funny that it took me such a long time to do the same in my personal life. But it’s paid off handsomely.
You're right Joel; might just need to frame this all up in a new post!
That's great Raj, Notion AI is powerful as well. I wanted to first go all in with it but then later got my soul addicted to Claude Code and hence build my entire pipeline around it. Love to learn from your system anyways though.
If you write it, send it my way, I’d love to share it out
Shifting from a single AI assistant to a specialized team is a game-changing approach.
It rlly is!
Thanks for sharing this! Would you say these beed to be different agents or each could be built as skills in Claude?
@Natalia Bochan you can build them as Agents I will say. Skills can be built on top of them and agents can be called with Skills. I have provided the foundation for creating such agents and also shared 4-5 of my agents build logs in the series starting here https://genaiunplugged.substack.com/p/build-research-ai-agents-automation-claude-code
Incredible take! Saving this for later you two are amazing! 👏
thank you always happy to share learnings from my end
This is a smart frame because it moves AI out of the “magic helper” bucket and into actual workflow design.
The part that stands out most is not the tools. It is the management mindset. Briefing, specialization, review, and quality gates are what keep this from turning into polished slop. Treating AI like a vending machine gets you vending machine results. Treating it like a role-based system gets you leverage.
I also think the strongest hidden point here is multiplication. One idea should not live one life. It should adapt across formats, audiences, and channels without turning into copy-paste mush.
Good piece. Practical, usable, and pointed at the part most people still miss.
Thank you! And yes it removes the magic and ambiguity. Great piece by @Dheeraj
Yeah, it's more like one of those principles we used to follow, like single responsibility in terms of coding or software engineering. I think a similar thing applies to the agents as well, and they operate in a more focused manner and and then there should be an orchestration in place around it. Thank you, Joel, for letting me share this with everyone here.