Problem is, leaders feel pressured to become "creators," so they look for shortcuts. The result is a bunch of content that all sounds the same because the authors never had a unique take to begin with. Looking forward to part 2 :)
Yep! I see it all the time. Anything born from pressure is bound to fizzle out. The leaders who are winning in content these days are all creation from passion and mission!
Haha yeah. I’m convinced that the part of the internet that likes those half baked content are themselves makers of half-baked content. They’re all just supporting each other.
This hits. I’ve seen too many leaders unintentionally dilute their message by outsourcing not just the writing — but the thinking.
Loved the “Core / Mantle / Surface” breakdown. Curious: do you think there's ever a right time to let AI into the Core layer — say, for framing a contrarian idea or stress-testing your beliefs?
Yeap! I agree with Joel. Those are good uses of AI at the core level. As long as you're using your idea and your identity is intact, use whatever tool you like. The danger comes when you over rely at the core level -- you don't know what to think or believe, so you use AI.
Problem is, leaders feel pressured to become "creators," so they look for shortcuts. The result is a bunch of content that all sounds the same because the authors never had a unique take to begin with. Looking forward to part 2 :)
Excellent point! Agree, if there is no excellence, just don’t do it or it all becomes cookie cutter content
Yep! I see it all the time. Anything born from pressure is bound to fizzle out. The leaders who are winning in content these days are all creation from passion and mission!
And that's what's funny, somehow the Internet still likes those half baked content!
Haha yeah. I’m convinced that the part of the internet that likes those half baked content are themselves makers of half-baked content. They’re all just supporting each other.
This hits. I’ve seen too many leaders unintentionally dilute their message by outsourcing not just the writing — but the thinking.
Loved the “Core / Mantle / Surface” breakdown. Curious: do you think there's ever a right time to let AI into the Core layer — say, for framing a contrarian idea or stress-testing your beliefs?
Yeap! I agree with Joel. Those are good uses of AI at the core level. As long as you're using your idea and your identity is intact, use whatever tool you like. The danger comes when you over rely at the core level -- you don't know what to think or believe, so you use AI.
That's a great question, and I say resoundingly "yes" as long as done strategically. Here is a full post I put out recently on how I use AI to question my ideas and assumptions: https://leadershipinchange10.substack.com/publish/post/168216942
"What’s one strong belief or idea you have about AI and thought leadership that wish more people in your industry understood?"
It's not a master-slave relationship, it's a collaboration.
Yes!!🙌
Yes! AI is so much more powerful when used collaboratively.
Agreed, the experience and output go to very new levels!!
I used to think “being visible” meant being loud or overly polished. But like you, I found that writing forces clarity in a way nothing else does.
Yes! and it's the kind of thing you have to experience to really understand :)
by the way, Melanie, glad you commented and I got to see your channel! Just subbed
Writing really is a superpower in some respects! Thanks for reading and commenting :D
We live in the attention economy! Writing makes leaders visible!
Yes!
Exactly! One of the best ways to be visible in my opinion.