14 Comments
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Jenny Ouyang's avatar

Love the framework! I try to do more quadrant 1 & 4 nowadays...

Also, you've got new logo! Hope I didn't miss it's debut!

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Joel Salinas's avatar

Thanks!! And yes!! Needed a logo that was a little more memorable :)

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Mia Kiraki 🎭's avatar

This is a brilliant concept and I wonder if part of the danger comes from the fact that leaders have always been told they need to get out of the weeds and focus on strategy.

And now AI gives them that on a silver platter: a false sense of proximity to the weeds without actually being close enough to see what's happening..

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Joel Salinas's avatar

It is indeed a false sense of proximity, Mia! I hadnt thought of that

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Eric Barberio's avatar

Thank you the kind words on Digital Distance. Your thoughts on proximity can cross several aspects. When both cognitive distance and customer distance (or the framework also is adaptable to any stakeholder group) combine and increase, the impacts compound depending on which value streams the technology is employed. Great feedback and perspective. I’m looking forward to the continued research I’m doing and collaborating with Joel to share more of it.

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Joel Salinas's avatar

Yes, well said!

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Raghav Mehra's avatar

This is a great framework to understand the dilemma we face in integrating AI- whether to embed it meticulously or keep it an arms length. The Digital Distance framework not only explains a lot wrt AI adoption but also raises the right questions for leaders. True, there is never an "one-size fits all" solution and leaders have to aim for the sweet spot that works well for them.

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Joel Salinas's avatar

Yes, very well said! It also takes time to find your right size

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Raghav Mehra's avatar

Absolutely!

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Suhrab Khan's avatar

The Digital Distance Framework highlights a subtle but crucial aspect of AI adoption. Proximity decisions shape not just efficiency, but how expertise and human connection are preserved or eroded.

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Joel Salinas's avatar

Human connection preserved or eroded, that’s awesome

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Sharyph's avatar

This is a really insightful framework. "Digital Distance" is a perfect encapsulation of the non-obvious cost of integrating AI.

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Joel Salinas's avatar

Yes! I appreciate that

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Eric Barberio's avatar

Excellent observation. As I developed the framework, the genesis was the fundamental nature, the psychosocial tendencies of humans more than technological underpinnings. Many may be missing how LLM based automation, if not carefully deployed, can change both human interaction and human cognition at the same time.

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