Great breakdown. I love that you distinguish “AI as multiplier, not creator.” That aligns with what we’ve been saying in CMO Brief: AI should enhance human strategy, not replace insight. Curious where do you see the biggest gap between current practice and this “AI as collaborator” ideal?
This distinction between “Lazy AI” and “Wise AI” is crucial. Using AI to scale what’s already strategic saves hours and actually boosts creativity instead of diluting it.
Great breakdown. I love that you distinguish “AI as multiplier, not creator.” That aligns with what we’ve been saying in CMO Brief: AI should enhance human strategy, not replace insight. Curious where do you see the biggest gap between current practice and this “AI as collaborator” ideal?
By the way, really impressed by your work, just subscribed
Thank you, Joel. So happy you chose to subscribe with us. Is there anything you can think of that you would like for us to analyze in marketing?
Great comment! I normally think of people using AI as a supercharged Google search but not much more.
That is great. Keep an open mind. It really is a helpful tool. Enjoy! @joelsalinas
Big fan of this six-month check. Calling AI a production assistant rather than a creative director is a helpful distinction.
This distinction between “Lazy AI” and “Wise AI” is crucial. Using AI to scale what’s already strategic saves hours and actually boosts creativity instead of diluting it.